In recognition of the Golden State Warriors’ second title in three years, Nike + Moet teamed up to produce a seeding kit that would put Hypebeasts on freeze.
Ideation started with the simple thought: What if a seeding kit’s container could both transport the product and remain functional afterwards? For me the mini fridge was an obvious solution.
Inside the fridge special edition Ari Force 1s and Moet Chandon bottle were paired with Nike snowboarding goggles (for keeping the bubbly out of your eyes during the locker room celebration). The goal was to bring the post championship experience to the recipient.
The NBA Finals Fridge went out to social media influencers all over the country collecting over half a million views and countless “likes”.
Concept Designer / Strategist